The Expression And Applications Of JingChu Embroidery's Digitalization

JingChu Embroidery is originated from the style of Chu Embroidery.With a long-time development in the history,JingChu Embroidery which is an important intangible cultural heritage of China has accumulated colorful artistic expressions and deep intrinsic value of culture.As an important part of Chinese Embroidery,JingChu Embroidery is a great achievement which is a result of the collected wisdom of the embroiderers from the JingChu district.There is not only great research value in the area of pattern selection but also in the stitch techniques and color matching.In the past,JingChu Embroideries was used everywhere no matter in the common life or the religion etc.However,the protection,inheritance and production of JingChu Embroidery are facing severe challenges from the influence of the modern industry in nowadays.JingChu Embroidery is a hand-made art,on this account,the cost of labor and time is a big problem in the process of production as well the complicated operations.With the development of society and the collisions from the Globalization,the problem becomes greater because of the aesthetic fatigue,the application range which is narrowed,the demand which is decreased,the insufficient productivity and the lack of advertisement making the JingChu Embroidery close to disappear,so it is extremely urgent to protect and inherit the JingChu Embroidery.Since ancient times,the development of JingChu Embroidery has been depending on the folk demands.Most of the embroideries are used for daily life,however,we should realize clearly that the protection and inheritance must be based on the modern market environment.JingChu Embroidery has to be filled with more additional value to survive in the modern market.With the development of Information technology,the mode of developing of JingChu Embroidery is changed as well.Its protection can be improved by the digital technology.The digitalization of JingChu Embroidery is good for simplifying the complex information of the JingChu Embroidery,further,a sufficient storage and management system can be established by the data from the simplified information.What's more,the JingChu embroideries' development and exploitation will benefit from this system.This paper is written based on the points of protection and inheritance of the JingChu Embroidery.First,the analysis of the artistic characteristics and cultural value of JingChu Embroidery and its status quo of protection in Hubei Province will be introduced.Then the probable methods of protection for digitalization will be discussed based on the instance of digital use of JingChu Embroidery in the clothes innovation.According to the combination of JingChu Embroidery and modern design,the great economic potential and plasticity of JingChu Embroidery will be demonstrated.In the process of research,practice with the theory is the basic principle for research methods,as well reference,marketing survey,investigating are used for this research.