The Identification And Cultural Conflict Of Tanbi Fandom In The Online Community

In the current background of the development of multicultural society,Tanbi culture has become the mainstream culture in our society,it can not be ignored.Tanbi culture belongs to the subculture that originated in modern Japanese literature,along with the rapid progress of Internet technology into China,in China as a minority of the youth subculture gradually developed with the accelerated growth.With the rise of the network society,Tanbi culture formed a unique cultural phenomenon of youth in our country.Tanbi fans as subordinate groups of Tanbi subculture in the network space,not only has a unique discourse communication and interaction,and has standardized internal management system,showed a strong desire of closed and identification of group.This study based on the current development trend of multicultural society,combining the Tanbi culture dissemination and development in the current situation of our country,the theory of the Bermingham School of youth subculture,self-identity theory,feminist theory,using the method of literature research,participatory observation,depth interviews and other research methods,select the online community Baidu Bar "Funv bar”as case studies,with tanbi fans group as the research object,a comprehensive and meticulous observation of the behavior of individuals and groups of interactive fans,the formation of key research fan group in the online community self-identification and group identification.Through the study of Tanbi fans to further explore the conflict between fan group identity and mainstream culture,rational view of multi culture Tanbi sub cultural phenomenon.