A Study On The Approach Of Chinese Tanbi Culture's Popularization

In recent years,the plot of MSM frequencies in the film and television play more and more high,and these TV dramas had won the attention of a large number of women.They will not only on time to watch,also after some plot interception,joining together,create a text,music,video and other forms of secondary works,to expand the original ambiguity,and joyfully share in the new media.It is the result of the popularization of Tanbi culture-a unique youth subculture.The main group of creation and transmission of Tanbi culture is the "rotten woman",the early decay of female groups were mostly in active searching,in order to satisfy the demands of their interests,they got the Internet new media technology and empowerment to create works with Chinese characteristics,thereby they increasing their influence and gaining the attention of all parties.The expansion of the female population,the intentional guidance of commercial consumption,Tanbi culture spread to the public.Academics research on Tanbi culture is less,the related research results mainly surrounding the formation reasons,characteristics of female group,the prevalence of Ji Fu culture and so on.It's research results have certain guiding significance to the writing of this paper.However,in reading the relevant information,there is little research literature on the transmission path of Tanbi culture.In recent years,with the increase of public tolerance for Tanbi culture,the symbol of Tanbi culture and the media marketing to borrow,the spread of Tanbi culturethe trend to popular.In addition,Tanbi culture as a typical female youth subculture,embodies the cultural consumption demand of female youth groups.The trend of its popularity spread reflected the rise of male aesthetic entertainment,reflects a group of women consumption ability have drawn the attention of the public and recognition,especially in the aid of new media,make the female culture have a better development space.It is obvious that the media products with the characteristics of Tanbi culture are popular in all kinds of platforms,which should be given extremely important attention.It is obviously of great practical significance to study it's popular communication path.This paper will analyze the transmission path of Tanbi culture in China from fourparts.Firstly,analysis of the formation trajectory,cultural characteristics and the culture industry,we can analyze the background of Tanbi culture spreading in China.Secondly,in order to find the path,study from the transmission of Tanbi culture,study of rotting female groups and the way they participate in Tanbi culture.Thus,the two main paths of Chinese Tanbi culture spreading in China are summed up: the spread of the long tail of the Internet and the commercialization media of the carnival of consumerism.