The Study Of Visual Rhetoric Of Political Theme Propaganda Films

In 2011,"China's national image propaganda" appeared in New York Times Square,officially announced the arrival of China's national public relations era.Subsequently,publicity films launched by official channels mushroomed.In the numerous and complicated propaganda films,there is a kind of cartoon works which publicize the political theme,not only won the domestic audience's praise,but also gained good external communication effect.This article is based on this new thing,from the perspective of visual rhetoric to sort out and analyze it,and find its visual rhetorical features,in order to provide inspiration for the creation of political theme propaganda films.In the first chapter,the author reviews and reviews the existing literature on political theme,propaganda film and visual rhetoric,and puts forward the research questions and key points.The second chapter introduces the historical evolution and definition of political theme propaganda films,and explores the research value of cartoon works,and sums up these kinds of propaganda films in recent years.The third chapter studies the framework of visual rhetoric and rhetorical triangle "based on the theory of rhetoric from the object,rhetoric and rhetoric target three aspects of a detailed analysis of the features of the use of this kind of visual symbols in the propaganda film selection and rhetoric,and specific rhetorical practice research on three typical cases.The fourth chapter,based on the results of the text analysis in the first three chapters,summarizes the rhetorical strategies of cartoon political theme propaganda films from two aspects of rhetorical devices and semiotic context construction.The last chapter,jumping out of the text itself,analyzes the social significance of the dissemination of political theme propaganda films from the social and macro level,and puts forward the research deficiencies and prospects.The study found that the cartoon political theme propaganda film flexible and diverse choice of visual symbols,and combined with the rich rhetoric and the story narrative way,the political discourse becomes vivid,context affinity open,create open and inclusive government image and national image.And the spread of such propaganda has a strong social significance.On the one hand,the national publicity film came into being in China's Diplomacy under the background of growing demand,has become the symbol system of national political image,taking China's foreign political and cultural communication,value of output,international recognition of this.On the other hand,the creative idea of the benign interaction between the officials and the people in these works can promote the healthy development of the society and make the official policy better understood and accepted by the public at home.