Online Music Platform Social Tendency Research

In recent years,with the development of network technology,the music industry has been the Internet era,the network has gradually become the media which people enjoy the music anytime or anywhere,and the online music platform which integrated online listening,downloading,sharing and other interactive features is gradually becoming The main way people listen to music.There are studies that show that socialization has become the most significant trend of online music platform,in addition to increase the user`s viscosity and increase the distribution of music content,the core value of socialization lies on the formation of "relationship" through the users apply to applications.cloud music made by Netease is the fastest growing of In all domestic online music platforms,social function is its unique sales proposition.This study argues that the underlying motivations of social behavior based on the core mechanism of the interaction ritual chains —— mutual attention and emotional interaction and a rational "interactive ritual market".There are two aspects of positive and negative profound impact of online music for our leisure life.The positive impact is to provide a more convenient interaction,as well as conducive to diversification and democratization of the production and main body of the dissemination,can say that these positive effects are leading us to a world of music and other artistic production and the power of communication will be stronger than any time in history,and the power that has only been controlled by music institutions and official organizations is shifting.The negative influence is the socialization under the reward and punishment mechanism will bring too much self-display and a certain degree of social anxiety,and online community provides a breeding ground for marketing and other commercial phenomenon.Finally,based on the above questions,this paper puts forward the three roles that online music platform operators need to play,namely social role,organizational role and technical role.At the same time,users need to consciously practice andimprove themselves.Otherwise,they will not " hear the good times" on the social online music platform.