Analysis On The Series Design Of “Xi Man Dun” Rice Brand Image

With the development of the living standard of the material,the traditional and single dietary patterns of our residents are changing towards a more scientific and reasonable equilibrium model.People to buy food from the previous "satiety" changed to "balanced with",and rice as raising the status of the staple food is also There is a change.In this paper,through the investigation and analysis of the existing status of rice packaging in China and the existing problems,research and comparison of domestic and foreign outstanding rice packaging,with a real case-"xi man dun" original rice brand image design for the practical theme,to explore the current rice market background How to locate the product,find the innovation and breakthrough of Chinese rice packaging,starting from the actual needs of consumers to green marketing concept as a guide,from the design point of view,to "one meter a world" as the theme,given the rice to the environment of the mountains,water,clouds,trees to Corning,joy and wealth of moral,and through a series of visual images,including graphic and symbolic color and other means,the product's core selling point in front of the public.In view of the development of the domestic rice market and the changes in people's dietary structure,a clear analysis and positioning of a series of meet the needs of the public pollution-free,high nutrition,good taste,convenient and practical original ecological rice.