Research On The Refinement And Application Of Symbols In The Design Of Brand Image Of "Wu Dou Mi"

Tanghewan Daoxiang Town is a comprehensive leisure area elaborated and built by Hebei Baisheng Group with a cost of RMB 7 billion.This project is also an issue in the " Design for Hometown" township.However,the sale of a large number of high-quality rice has become a problem.There is no brand,no concept,no positioning.In today's brand-based consumption concept,this is undoubtedly a great attack on unbranded town rice,so it was commissioned by the Sheng Group.,Designing the brand image for rice in Daoxiang Town,Tanghe Bay,through brand building,creating a rice brand that best suits the local culture,allowing Tanghe Bay to open sales and gain consumer acceptance.This article takes the "Wu Dou Mi" brand image design of Daoxiang Township in Tanghewan as an example,uses semiotic principles to develop the design,analyzes the current status of the rice market,and learns about the rice market through research and analysis of domestic and international rice markets.Currently there are drawbacks and problems that need to be solved.There are fewer brands of rice and fewer brands are known to the general public.Under the temptation of interests,the phenomenon of shoddy is extremely serious.Based on market research,it has established the positioning of consumer groups and brands,and through the combing of brand culture and brand concepts,the brand slogan "Rhymeful Rice" has been refined,which in turn promotes a culturally confident and cultural brand.The expressions of Chinese traditional woodcut paintings are permeated through them,summarizing the expression of the brand's visual elements,making full use of the symbols,and finally integrating and defining the application of design styles in the entire brand image design.In the "Wu Dou Mi" brand image design,the design of "bucket" type symbol and the design of "bucket" type packaging are both a bright spot and a difficult point.The highlight is original design,enhanced symbol,and no similar packaging in similar products.Appeared,the difficulty is that the design of the packaging structure is refined,it is necessary to moderately package green and environmental protection.The design of "bucket" type packaging has two advantages: First,to strengthen the culture and symbol concept of "bucket";Second,emotional design,"bucket" can bring emotional return and sustenance,and then stimulate consumption promotion culture.Based on these designs,the "bucket" type symbol is applied to all material extensions,which separates the rice packaging and "Wu Dou Mi " brand packaging from the general circulation market.It can quickly attract the attention of consumers when it is displayed on the shelf.Symbols in the minds of consumers.Symbols are increasingly sought after by designers in the design of brand image,because the public's memory of symbols is more profound than words,making the brand more convenient and cost-effective in its dissemination.It is hoped that the application of symbols in the "Wu Dou Mi" brand image design can demonstrate the important role of the symbol and provide more basis for the application of the symbol in the brand.