Research And Practice Of Flatdesign In "Gu Dong Er" Brand Image Design

“Xiaoyangguand” brand is the main brand of hebei yuxiangfang food co.,LTD.Is the specialized development production seasoning joint-stock company.The company's main product series are hotpot base series,barbecue sauce series,jia mo sauce series,hot pot dipping series,seasoning series.The soul of enterprise survival is innovative design,which has become the core force to promote the development of enterprises.And into various industries and fields of products,enterprises and consumers have had a huge impact.Therefore,to enhance the competitiveness of enterprise products industry,promote consumers to further consumption,brand image design plays a constructive role.Brand packaging design in this paper,the hot pot bed charge,because there are a lot of hot pot base on the market,the little shepherd brand competitive pressure is bigger,so authorized by hebei royal xiangfang food co.,LTD.,for the company's main products are hot pot bed charge to brand image design,through to the brand new shape,create a the most suitable for today's society,the most attractive young consumer brand of hot pot base-"Gudonger",and the little shepherd hot pot bed charge to open the sales and gain the recognition of consumers.Taking hebei royal xiangfang food co.,LTD.Product of "Gu dong er" create brand image design,for example,using the flat design style design,analysis of the status quo of the hot pot base on the market,through the analysis of the research of Chinese hot pot bed charge market,understand the existing disadvantages of the hot pot bed charge market and some problems to be solved,hot pot bed charge product is numerous,can rarely be remembered,by hotpot restaurant and hot pot hot pot bed charge sales brand influence heavier.According to market research to determine the consumer population age and brand positioning,through carding new brand culture and philosophy,to refine the five cartoon "Xiao Gu dong er ",thus to promote products,to attract large purchases of consumer groups,to establish a young brand,will use to it now design trend of flat style,finally to consolidate and determine the flat design style in the application of the whole brand design.Achieve and other hotpot base differentiation and unique,to create a popular brand image.In " Gu dong er " brand image design," Gu dong er " as the extraction of image meaning,performance and new type packaging is an innovative point is also a difficult point and innovation point is the original design,the flat design,cartoon image,and almost in the same kind of goods does not appear similar form,the difficulty is to design,selection of packaging type and requires both apply,and to attract consumers in many brands."Gu dong er" brand design has two characteristics: one is the history of hot pot culture research and refining;Second,younger design abandons the characteristics of skeuomorphic design,which emphasizes stereoscopic effect and decoration,subtraction of design elements,shaping and quickly attracting consumers with rich colors and interesting images.Flat design style has become a new design style while being controversial,which indicates that the current users have new aesthetic needs,because they have abandoned all the mimetic decoration,so it is more and more popular among designers.In conclusion,not only the taste of condiments should be improved,but also the overall brand planning and design and the use of new design style to make it take on a new look.Through the novel design concept and the expression technique then strengthens between the product and the consumer main body the close connection,causes each consumer to fall in love with the product the unique flavor.