Explore The Design Of The Original Hand-made Brand Image

Chinese arts and crafts have a long history,and different times have different ways of presenting.Contemporary arts and crafts are not singles under the state of farming handicrafts,but are built on the basis of the modern creative cultural industrial chain.During my postgraduate study,I not only learned the Gourd process but also encountered a series of operating practices related to the original hand-made brand.I gained a lot of valuable experience from it,which enabled me to create an original hand-made pyrography brand.The research topic of this paper is to create an excellent original hand-made brand based on the research of husking and gourd crafts,and to promote the development of the original husking gourd craftsmanship through the creation of brand image.First of all,the paper takes the role of brand image as an entry point,researches the brand image and obtains the theoretical basis for creating a brand image.Secondly,with the existing original hand-made brand operations and research results on the pyrography gourd market,it is an important guideline for creating an original hand-made pyrography brand.In addition,the creation of original husking gourds creates a unique style of pyrography products for the establishment of brand image.Finally,on the basis of a series of practices and investigations,the brand image of the “ZHEN.Collection” pyrography studio was created and a series of marketing plans was formulated for it.