A Study On The Phenomenon Of "Public Raising" In China's Music Industry

The innovation and development and application of the Internet economy has penetrated into all walks of life,imperceptibly changing people's life and entertainment consumption habits;at the same time,with the rapid growth of the national GDP,the way of people's life and entertainment are far beyond the basic needs of the basic necessities of life,in full by the social work pressure and leisure time,and they pay more attention to the pursuit of their spiritual needs,they quickly get entertainment information.The Internet is rapidly changing with the addition of Web2.0 to the rapid development of Internet users Web3.0 thinking,get into the original exchange,Internet users occupies a decisive position,the user has the right to choose their own love and "investment" or entertainment value,to the Internet the flow for profit,and the user is the absolute factors.The proportion of flow from the national policy perspective,the twelfth session of the National People's Congress No.The three meeting,Premier Li Keqiang pointed out in the report on the work of the "Internet" action plan,the use of the Internet information technology,help traditional industries spread through the network,to support the development of new industries,create new results in the field,to promote the new economic development;in addition,the General Secretary Xi held in Beijing in October 15,2014 the work of the forum.One aspect is the development of culture,on the other hand is to strengthen and encourage the development of art;at the same time,the State Copyright Bureau ordered the network music service before July 31,2015 without authorization the spread of all music works offline,you can see that the government is determined to combat piracy of music,strengthen public awareness of protecting copyright and improve the development of the arts the requirements of this society.Various factors,to provide a good living environment so that the China Internet music environment relatively got past To improve,but for long accustomed to get "free lunch" music audience,Rome was not built in a day,in order to truly protect music copyright,the need to fundamentally change the audience habits,from psychological really willing to pay for the music,so as to promote the benign cycle of the music industry,sustainable development.Under the influence of many factors such as,the congregation raised pattern emerged,changed the music,the music audience and the music industry development status,balance the relationship between the three.Development of the music industry's reflection,mainly because of the money problem,whether it is music is not equal,not protected by lead no way to get the relative value of the reward,or that link is not smooth in music music can not quickly gather the audience quickly spread,the cumbersome process for music communication is blocked,resulting in the end of the songwriters always music industry chain,industry links too much,the exploitation of the proportion is too large,and this became the fuse of money;the problems in raising public Internet environment has been resolved,music to raise the public to raise funds for their works through the network platform,without relying on the traditional mode of transmission,save intermediate links,Musicians and audience direct music communication,audience in the communication mode of the role shift from passive acceptance to the music information to actively participate in the creation of music value,the psychology of audience get enough satisfaction for the cultural industry and the rapid development of Internet financial integration,prompted the music mode popular,followed by domestic music "chip" boom.This phenomenon has caused the author to ponder,raised this new model based on Internet environment,whether can promote the development of the music industry? This model really makes music and audience to enhance the status,create more excellent works? If the deviation for music the industry appeared counterproductive role transformation? A new form of music that economic legal? Therefore,based on the analysis and exploration of this music produced in the country within the communication mode The root,to raise the site--"happy child network" to the domestic music vertical development is more mature,"5SING raise public network as a case analysis,the current research status,advantages and disadvantages,put forward a new strategy for the future development of music" crowdfunding "mode,make China music industry healthy development in the new Internet business model the establishment of the music industry,Chinese to perfect health.