Translation Strategies Of Selecting Words In Translating Works For Brands

This thesis will probe into the strategy of selecting words in translating materials for brands.The examples chosen are from the websites and promotion brochures of Maserati and Alfa Romeo,two Italian brands.This thesis will discuss how to select proper words to achieve the promotional function while guaranteeing the faithfulness of the translation when translating promotional material for brands.Translation theories including communicative translation and the functions of text will be referred to.