Research On The Optimization Of Equity Value Evaluation Of KD Media Company

The cultural media industry is the core development part of the national economy in recent years.The industry's increasingly fierce competition makes the product poor,weak or no platform to support the cultural media companies are gradually eliminated from the industry.The development of national cultural strength has maintained a trend of survival of the fittest,and then led to the cultural media enterprises mergers and acquisitions large number of events.In the Mergers and Acquisitions practice,the pricing of the transaction of the merged enterprise is the core of whether the activity can proceed smoothly.Therefore,it is urgent to evaluate the equity value of the enterprise being evaluated.In view of the cultural media environment,this paper is a systematic review of the relevant literatures on the valuation of domestic and foreign enterprises.The theory related to the evaluation of the equity value of the enterprises is sorted out.Several important factors influencing the evaluation of the equity value of the enterprises are studied.This paper analyzes the application of several traditional assessment methods in the evaluation of the equity value of enterprises and guides them into these.Using the combination of theoretical research and case study,taking the case of the company as an example,the shortcomings of the demand information and data in the evaluation of the equity value of the company,did not consider the liquidity discount rate And do not take into account the unique risks of cultural media industry and other issues to conduct a special study to analyze the reasons for the existence of these problems,and come to the corresponding optimization measures:improve the integration of network resources and literature combing,increase access to the required assessment of information;Through the Shenzhen Stock Index to adjust the market risk premium;combined with the laws of the industry to confirm the liquidity discount rate;the use of electronic information industry-specific risks and cultural media industry,empirical research records on the cultural media industry to confirm the specific risks.The purpose of this paper is to provide some reference for the evaluation of equity value of non-listed cultural media enterprises in practice through the problems existing in the equity value evaluation of the company's equity value and the optimization measures put forward.