A Comparative Study Of Chinese And Japanese Animation Industry Chains From The Perspective Of Ecology

Animation industry is a new industry of cross-field and cross-industry.It is an important category of cultural and creative industry which has cultural value and economic value.Industry chain is the core issue of the development of animation industry.It will influence the industry's sustainable development Whether the construction of industry chain is reasonable.The article chooses to introduce the cyclic chain relationship of the natural ecosystem into the animation industry,and study the animation industry chain from the perspective of ecology.Furthermore,the rapid development of the Japanese animation industry,and gradually formed a mature industry chain,and in the international animation market has great influence.Therefore,this article chooses the Japanese animation industry as the research object.study the industry chain between China and Japan to summarizes the experience and warning of the Japanese animation industry chain model.The article includes six chapters,the main ideas:First of all,analyze the animation industry chain from the vertical and horizontal ecological analysis,pointed out the operation of ecological industry chain.Secondly,according to the industrial chain model of the previous chapter,this paper makes a comparative analysis of the status of the animation industry chain in China and Japan,and selects several major indexes from each link to evaluate the niche of the animation industry.Then summarize the merits and potential problems of Japanese animation industry chain.Thirdly,pointing out the problems in the development of cartoon industrialization in China from the aspects of investment and financing,creation,development of derivatives,talent.Finally,establish the homologous counter plan to solve the problem of animation industry chain.Under the new media prevailing circumstances,to improve the investment and financing system,expand the animation market positioning,promote the cartoon brand construction,operating animation derivatives comprehensively,optimize animation talent reserve,perfecting the legal system construction.Meanwhile,pay attention to the development of animation in the international market when construct the industry chain,to adjust the consumption habits and needs of the international market in order to enhance the international competitiveness when creation and distribution or development of derivatives.