On Henan Province Animation Industry-from The Perspective Of Ecology Of Media

With new technical means and other ways which include creation and platform support, and so on, Industry Innovation develops in rapid speed. In recent years,the animation industry of China especially in Henan Province actively develops with innovative ideas, promoting industrial to explorate diversificately. Not only in the development of original animation has the beneficial practice, but also new animation product types and animation service model can be established, and the government departments attach great importance to vigorously support, the development of animation industry also made some achievements.It is to change its development pattern which called "The Big Animation". Although the animation industry is a highly developing emerging cultural and creative industry, with the characteristics which full with typical cross industry, cross domain and cross disciplinary, at present years,our theoretical study for the animation industry is fragmented, did not form a unified system of theoretical system. This paper from the perspective of ecology communication, to make use of media ecology principle to analyse animation industry in Henan Province. In an effort to discover new problems which proposed new ideas, has a certain theoretical innovation significance. Communication ecology is the ecology crossing product of communication, this paper from the natural environment, audience ecological, product ecology, human ecology, external ecological aspects of Henan animation industry analysis, in natural ecology focuses on the factor of political ecology, economic ecological factors and cultural ecological factors of animation industry in Henan Province Effect. In the audience ecology,we try to research constitutes a real form and distribution of the current animation audience. In the ecological products of Henan animation industry, I try to sort of two categories,they are direct products and derivatives, putting forward the existing problems. In human ecology, I addressed my viewpoints from the media ecological species group theory perspective. The audiences summarized five populations of the animation industry by me.The animation industry talent lifecycle is proposed. In the external ecology, Sichuan Province is similar to Henan Province from the history of the development of animation industry and animation industry, by focusing on the comparison of the natural ecology, audience ecology and human ecology, revealed in its development of advantages and disadvantages.In the end, problems which are existing in the status of the animation industry in Henan Province, starting from the perspective of media ecology, such as natural ecology, audience ecology,.Human ecological technology and ecological aspects proposed is according to the measures. If Henan animation industry want to develop, selectivity cannot be ignored some short board caused some bias, however need animation industry in many aspects.Animation industry development and the construction is living in a large ecological environment. In order to probe into the animation industry growth with overall and systematic study, we need put ourselves to the place which in the midst of a propagation environment. To make understanding the background of its development, we must look for the favorable factors from the spread of ecological environment, using it to promote the industrial growth, creating the growth path from to dissemination of ecological environment of inquiry to find the restriction factors of the industrial development.So as to avoiding adverse factors, we must open up the industry chain to enlarge channels and promote the further development of the animation content industry.