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The Expression Of The Mongolian Traditional Decorative Pattern In The Brand Image Design Of "Semantic Saibai"

Posted on:2018-04-05Degree:MasterType:Thesis
Country:ChinaCandidate:Z ZhangFull Text:PDF
GTID:2335330542479409Subject:Art and design
Abstract/Summary:PDF Full Text Request
Design of "national language" has begun to emerge in the design market.Mongolian which has the rich traditional patterns is a cornucopia.Mongolian traditional patterns,including plant patterns,animal patterns,geometric patterns,and different patterns contain the unique beauty and meaning.Nowadays,it is a trend that the Mongolian traditional patterns used in the design of the brand image,but there are some practical problems in the design and application of the brand image.The regional and national character of Mongolian traditional patterns is very strong,It highlight the value of the times of brand design and brand value by the basis of the traditional inheritance in the brand image design,and show fully the pattern of lasting vitality.The same pattern is not the same as the graphic vocabulary.The natural beauty,formal beauty,inclusive beauty of the traditional Mongolian decorative pattern interpretation of Mongolian broad and profound thought connotation and meaning.Modern designers show the liquidity,reality and originality of pattern through the law of formal beauty.In the future,I believe there are more people to invest in research and inheritance,Mongolian traditional design will have a greater development space to produtive.
Keywords/Search Tags:Traditional decorative patterns, national language, value, aestheti, semantic expression
PDF Full Text Request
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