An Analysis Of Iwatch Launch Event From The Perspective Of Skopos Theory

As the second largest economic entity in the world,China plays an essential role all over the world.With the soaring of soft power as well as the polity and economy,the need of economic union has been emerging to our vision simultaneously.In order to achieve win-win solution,counties need to take concerted actions to contribute globalization.At this joint,Interpretation is indispensable,not mention of business interpreting.In recent years,Apple products have been monopolizing communicative technology by its unique appearance and function and soon gain its popularity among the market.OnSep9th,2014,Apple announced its new product series,the thesis chooses IWatch Launch as the study case to analyze the research on SI strategies.Apple's New Product Presentation requires high standard of interpreting skills since it' s a Technological Presentation.To be a Business Interpreter,the role requires not only interpret but to be a good seller.It is because the Presentation' s very first priority is to send the information of products so that achieve a goal of hot-sale and interests.This paper mainly deals with the research of Translation Strategy on the basis of Audience's Acceptance and it's exactly in accordance with the Study of Aim,which provided by Skopos Theory.This paper takes SI strategy as the theoretical foundation.SI strategy proposes "the end justifies the means".Therefore Interpreters do the research on the basis of the aim of translation.As an Electronic ProductLaunch,the core mission of simultaneous interpretation of Apple Corporation is to provide the target audiences with accurate,complete and fluent renditions.On this theoretical basis,the author offers following solutions:"zero translation" for product names and using addition,omission,alternation to reflect the product features and operating functions,It is hoped that this study case would provide referable experience for the simultaneous interpreting of Apple cooperation.