Research On The Optimization Of Private Film Industrial Chain In China Under The Background Of "Internet+"

With the vigorous development of the movie industry in our country,"Internet +" has brought important impetus to the transformation and upgrading of the movie industry.The traditional film production,marketing,distribution and after-movie links are constantly updated,drawing on the digital technologies and platforms of the Internet and new media,the film industry has brought profound changes.At the same time,private film,as an important part of the contemporary film industry,is rich in content,flexible in system and open in market as well as strong in market perception.It is a powerful competitive subject in China's movie market.It can be said that the "Internet +" megatrend has brought brand new opportunities for the private film industry.It is changing top-down the various links of the private film industry chain and gradually restructuring the private film industry chain.Based on the great development of private economy,private film companies are also the "main force" in this "Internet + Movie" upgrade.This article analyzes the mode of private film industry chain under the background of Internet,inventing the changes of the movie industry chain in this context,and elaborates on a series of "artifacts" such as crowdfunding,big data,IP and online video for the private film industry chain which go for unique roles and changes.However,there are many problems in the process of embracing the internet for private film.This thesis explores the problems of the private film industry chain,including the risk of film investment and financing,the problem of lack of talent and IP protection,the insufficiency of overseas distribution capacity and the lack of potential of the future movie market.At the end of this article,based on the above questions,the author compares the development of private film companies before and after "Internet +",reads a lot of literatures at domestic and foreign,and puts forward the optimized strategies for all aspects of the private film industry chain.