Research On China's Film Industry Chain Changes In The Era Of Mobile Internet

With the advent of the mobile interconnection era,China's film industry chain has undergone significant changes.In such a period of great change,China should continue to maintain the stable and rapid development of the film industry.It is necessary to strengthen the understanding of the specific changing trends of the various chains of the film industry,grasp the development opportunities and enhance the competitiveness of the development of China's film industry chain.Nowadays,the mobile Internet is transforming the traditional pattern of movie industry in a fast pace,in this regard,the popularization of creative content existing in the pre-industrial chain of movie,diversity of financing;disintermediation existing in the core industrial chain,the omnimedia of marketing,as well as the big datamation of operation;the dematerialization of consumption in post-industrial chain of movie and so on have gradually emerged.All the aforementioned transformations in the movie industry are manifested in the new trend for development in each linkage of Chinese movie chain on the one hand,one other hand,they are also reflected in the matter of fact that the new participants of pre-industrial chain and core industrial chain change the subject structure of the traditional movie industrial chain.When they are intensifying the trend for cooperation and competition among the subjects,the new survival network for chain subjects is being formed accordingly.Furthermore,the technology of mobile Internet has reshaped the chain mode for movie consumption,which not only stimulates and accelerates the expansion of movie content supply,as well as the new paths for publication and circulation linkage,but also promotes the space for diversity of movie consumption.Meanwhile,the new means of piracy based on the technology of mobile Internet brings the new challenge for the healthy development of Chinese movie industrial linkage.The paper carries out detailed exploration for the transformation of movie industrial chain from traditional unidirectional type to the new interactive&circulating type,which is completely based on the general background of the development of mobile Internet,as well as the latest development data and dynamics in the movie industry.Specifically,its transformation trend is elaborated from four aspects as front-end,core and back-end chains existing in the movie industry,as well as the relevant interest entities,finally,it presents the new pattern for the movie industrial chain under the influence of movie Internet in an omnidirectional perspective.