The Study About Upgrading Of China’s Film Industry Which Is Based On The Theory Of Value Chain

As a branch of the cultural industry, the film industry sector is showing a booming trend in China in recent years as the economic and cultural development. However, both from the perspective of industry capacity, product mix and competitive structure, and from the comparison of the foreign film industry, the status of the Chinese film producer, distribution, screening, development and production of derivative products are there obvious problems, which seriously restricts the development of China’s film industry. Therefore, the industrial upgrading of the film industry value chain is of great significance for the Chinese film industry and the whole cultural industries.This paper mainly to study China’s film industry value chain, start from the status quo of the current film industry status and value chain analysis of the current creative and production of China’s film industry script and derivative product development, film production, film marketing, including derivative products manufacturing the cinema release six of the status of the value chain. Furthermore, the industrial structure upgrade theory, and within the industry structure to deviate from the existing data on China’s film industry value chain, the height of the industrial structure and industrial quality, upgrade the industrial structure from our movie point of view, discusses the value chain of China’s film industry should adjust the internal structure of the film industry value chain, improve the industrial quality of the film industry value chain two aspects of innovation.This paper argues that China’s film industry value chain is relatively undeveloped, should be accelerated to high-end segments of the industry value chain such as development of derivative products, scripts creative. The implementation of vertical integration and the level of value chain integration value chain in order to effectively enhance the use of the resources of the value chain. And through improving film industrial capacity, output and market capacity, management and profitability of industry value chain, to effectively improve the quality of the film industry in order to enhance the income generation of China’s film industry capabilities and sustained competitive capacity, and finally to the development and upgrading of the film industry.