Nanjing Cultural Creative Industry Development Strategy Research

Highly emphasized by government,the development of Cultural and Creative Industries plays a strong role in adjusting economic structure,transforming development pattern and upgrading from "Made in China" to "Created in China".In terms of strategy,the economic and social development of Nanjing is experiencing an important transforming era.The "Belt and Road" initiative and the Strategy of Yangtze River Economic Zone have brought new developing approaches to Nanjing's development of local cultural industries,characteristic cultural industries and culture stepping-out.In terms of practice,featuring profound historical and cultural resources,Nanjing has been maintaining sound development of the city's cultural and creative industries.Therefore,it boasts pragmatic value of the study on the development strategy enhancing competency of cultural and creative industries in Nanjing.Based on normative analysis and positive analysis,this thesis is written within the general framework of strategy mapping-out.Analyzing the historic background,features,experience and competency factors of Nanjing's cultural and creative industries,this thesis categorizes the objective problems in operation and lays out strategic consideration and solution analysis on Nanjing's cultural and creative industries aiming at promoting core competency.The thesis explores,from the governmental perspective,the solution and suggestion in line with the implementation of strategy on Nanjing's cultural and creative industries,establishing the advantage of Nanjing in the intense industrial competition and providing references for the development of cultural industry in other regions.