Research On Brand Cultivation Of LY Cultural And Creative Industrial Park

As people's material living standards continue to improve,more and more people begin to pay attention to their spiritual and cultural life.Cultural industry began to emerge.With the continuous development of cultural and creative industries,cultural and creative industrial park,as a cultural and creative industry cluster area is also quietly rising all over the world.As a gathering place of cultural and creative enterprises,cultural and creative industrial parks can better meet people's spiritual needs,promote the further development of cultural industry,and even promote the development of tourism industry.LY Cultural and Creative Industrial Park is a high quality cultural and creative industry park,which is located in CBD,with more well-known cultural companies and cultural shops settled,and the long-term Settlement rate is higher than the average level.Its management and planning is more complete than other parks.It is also one of the few cultural symbols in the large real estate group.At the beginning of the operation,it has invested a lot of money and manpower,and has made some achievements.While doing shop service work,LY Cultural and Creative Industrial Park is also looking for further development.Only by doing a good job in brand cultivation and enhancing brand awareness,can we bring the flow of people to reach the park,achieve win-win situation between the park and the business,attract more high-quality cultural enterprises to enter,and promote the smooth development of the subsequent investment work.However,the research and development work experience is relatively less in the cultural and creative industrial park brand,in the past people only do research by looking cultural and creative industrial park as a service provider,rather than as a main operational subject.This article taking the LY Cultural and Creative Industry Park as the main subject,studies and explores its future brand cultivation improvement program,and hopes to provide experience for the future more cultural creative industry park brand work.This article analyses the current situation of LY Cultural and Creative Industry Park,as well as the work of brand cultivation,to find out the problem of poor brand cultivation.This article applies the related basic theory of brand cultivation to the industry of cultural and creative industries and combines with the existing goals of LY Cultural and Creative Industry Park to sum up the best brand cultivation program of LY cultural and creative industries.This paper also puts forward some safeguard measures such as manpower,service,system and fund that need to be improved in the course of improving the plan.This article hopes that through the research,it will be helpful to the future brand cultivation and innovation development of LY Cultural and Creative Industries Park.It also has reference significance for the future development of other kinds of cultural and creative parks.