Integrated Marketing Plan Of "Intelligent Manufacturing,Copper Leading" Cultural Creative Industry Park

In the age of Internet economy,Internet technologies and electronic commerce are infiltrating into the traditional industry gradually,forcing the traditional production model and marketing model of the traditional industry to face the challenges of transformation and upgrading.The copper processing industry in Diankou Town is facing that as well.Diankou is a town under the jurisdiction of Zhuji Shaoxing City,Zhejiang Province.The copper processing industry is an economic pillar industry of Diankou with a long history of development and a complete industrial chain,and it has a high status in nationwide.The local government of Diankou has planned to develop an "intelligence" town as a regional characteristic image with the theme of smart manufacturing,by the deep integration of informationization and industrialization.From the perspective of communication,although Diankou has drawn up its plans to develop the image of"intelligence",it still lacks actual propaganda points.For achieving a well-founded communication and forming a powerful persuasion to the target audience,the dissemination of regional image should firstly form a regional characteristic image.The urgent need of Diankou currently is to create a "intelligence" "card" that can be handed to the outside world,promoting the shaping of the regional image.Based on the investigation and analysis of Diankou and its development environment,this paper starts with Diankou’s copper processing industry,and targets the business owners,distributors and innovative entrepreneurs in the copper processing industry,integrates the policy resources,economic resources and marketing tools for the image of Diankou to create a copper processing culture creative industrial park with the characteristics of "intellectual creation".It can also be regarded as a new model and a new train of thoughts to promote the development of the traditional industrial by creative integrating and all-media marketing in the era of Internet economy.