Rural Communities Brand Image Design Under The Background Of Rural Tourism

In 2016,Chinese government pointed out that "developing leisure agriculture and rural tourism","to strengthen the rural ecological environment and cultural heritage protection,the development of historical memory,regional characteristics,folk customs of town,a brand a village,a scene a village,a rhyme a village and should be swim well keep of forest scenic spot." For the development of rural community characteristic of construction in China,the government put forward a series of policies,driving the development of rural community tourism development is one of them.In this background,many rural communities have already used local resources to create local features,but still flying blind.They didn’t focus on rural community characteristic brand and lack of consciousness of shaping the brand image of rural communities.They don’t understand the brand image design of communities,which is the most important part of constructing a community.even have no practical experience.On the first,this paper introduced the background of the development of rural tourism and rural community,explained the research purpose and significance,research methods and research route.On the second,the paper interpreted the professional knowledge of brand image and analyzed the development of community in Japan and Taiwan.On this basis,tentatively put forward the visual identity system structure,realization ways of rural communities under the background of rural tourism,when do the brand image design.Finally,this paper interpreted parts of the conceptual design of Suzhou Wang Shan village,combining with the current construction situation.At the same time,this conceptual design further verified the system structure,principle and approaches of rural community brand image design.At last,the whole paper summarized all chapters pointing out the results and shortcomings of this research.