Research On The Brand Image Design Of Rural Tourism

With the continuous development of China’s economy,people’s material and spiritual needs are getting higher and higher.As tourists,the requirements for tourism experience are also increasing.At present,many rural tourism rely on the only infrastructure and natural environment to attract tourists,but this only meets the superficial needs of tourists.If you want to stand out in the long-term fierce competition of rural tourism,you need to build a unique rural brand image.Under the premise of implementing the rural strategy,we should build the rural brand,develop rural tourism,and let tourists feel the charm of the countryside with a unique brand image.Through the investigation and analysis of the local unique cultural environment,historical culture and local customs,the ultimate goal of rural tourism brand image design is to combine the elements and concepts with rural characteristics with the brand,so that tourists can experience the cultural connotation of the village.This research starts from the planning policies of rural tourism development in recent years,deeply understands and analyzes its theoretical research,and has its own views on the design principles and methods of rural tourism visual image,including the semiotic theory and the elements and principles of brand image.This study takes the rural tourism brand image construction of Guzhuang village,Rugao "bonsai town" as a case to verify.Through on-the-spot investigation,this paper makes a detailed analysis of the cultural history,industrial situation and local development of Guzhuang village.In order to better determine the image positioning and spiritual concept of rural tourism in Guzhuang village,this paper makes SWOT analysis on Guzhuang village,studies and references from various design theories and disciplines,designs the visual image of Guzhuang village,and puts forward the design ideas and methods of rural tourism brand construction,and shows the tourism brand characteristics of Guzhuang village through visual image design,hoping to pass this research The research provides a reference for the construction of rural tourism brand image.