Research On The Poster Design Based On The Gestalt Field Theory

Gestalt psychology deems that our sensory world is the heart and object,the concept of perception reality is called the psychological field,the reality of perception is called the physical field,the generation of visual effect is the result of the isomorphism of the mental and physical fields,that is,the generation of visual effects is the result of the interaction of objective factors with subjective factors.Gestalt psychology emphasizes the overall relationship between formal expression,visual image is recognized first as a unified whole,and then is recognized as part of the form.In the poster art design,the overall picture is like a field,which is interconnected by interaction between the internal forms and interacts as a format tower.How to understand the modern poster art with the concept of format tower theory is a concern for designers and audiences today.Therefore,from the perspective of the correct understanding of the overall field theory,according to the method of isomorphism,the author discusses the relationship between the subject and the object in the poster design practice,and uses thegestalt laws of organization,combined with the actual design case to study and analyze the poster form factors and aesthetic value and audience aesthetic cognitive psychology.