| Product news release refers to a text type that a company uses to advertise and promote its new products in the form of news through media including the Internet,newspapers,magazines,television and radio.Compared with other text types,the language of product news release is rather exaggerating with gorgeous words.The translation of product news release has direct influence on the advertising effect of products.This paper takes the Chinese-English translation project of Haojue website news release as an example to discuss the translation of product news release.In analyzing the definition,property,function and features of product news release,this paper accordingly put forward four corresponding translation strategies on product news release,in the pursuit of materializing the appellative function of product news release and achieving better advertising effect. |
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