Research On The Communication Of The Intangible Cultural Heritage Archives With The New Media

The Intangible Cultural Heritage(ICH)archives are the cultural heritage with local characteristics during the period of social development of human beings'history.The ICH maintains ethnic cultural diversity and reflects the national spirit.The ICH archives are significant form of protecting and the crucial constituent part of social memory.It witnesses situation of intangible cultural and the development of human beings”cultural.The ICH archives need to been spread by media.With the regarding development of media,"New Media" creation not only changes the way of information spreading,but also influences people's life-style and social change."New Media" technology can lay the foundation of ICH archives and bring the opportunity and challenge.Therefore,it combines the advantages of new media with ICH archives communication,which can integrate ICH archives communication methods and expand communication scope of ICH archives enhance communication effect of ICH archives.It devotes to promote development of ICH archives communication.This paper in order to integrated and improve the development of ICH archives communication,through studying on ICH archives communication with the new media,regarding ICH archives as object of study,using new media into ICH archives communication.This paper mainly divides into three parts.The first part:it includes Chapter One "Introduction" and Chapter Two "The Basic Conception of New Media and ICH Communication",which is the basic research of this paper.Chapter One introduction the overall and oversimplified research overview from the research background,the study of ICH archives at home and abroad,study purpose,the theoretical significance and practical value of the research,thinking and method of the study,innovation and so on.Chapter Two mainly introduce the basic concept of ICH archives communication with new media,so as to lay theoretical basic for the following.The second part:it includes Chapter Three "The Situation Analysis of ICH Archives Communication In Our Country",Chapter Four "ICH Archives Communication Optimization Under New Media" and Chapter Five "ICH Archives Communication Implement Under New Media",which is the basic research part.Chapter three teases out the study current situation of ICH archives,and summarizes the crux of the matter.Chapter four analyses with home and foreign research,absorbing successful experience and enumerating specific application of ICH archives communication with new media.Chapter five focuses on the main strategies of ICH archives communication,chiefly from the communication subject,communication object,communication media,and communication environment and integrate ICH archives communication work through studying different levels.The third part includes Chapter Six,which is the summary part.This chapter summaries the contents of research and points out the shootings of the research objectively.The third part:it includes Chapter Six "Conclusion",which is the summary part in this paper.Chapter Six makes a conclusion and point out the deficiencies of the paperThe research on ICH archives communication under new media absorbs advanced technology and experience,mainly through analyzing the current situation and problems.And puts forward counter measures from five levels(communication subject,communication object,communication media,communication technology and communication environment)to optimize ICH archives communication.This paper innovates the method of ICH archives communication and improves the effect of ICH archives communication,through absorbing the technology and experience of new media.