Interactive Advertising Design

This paper aims to study the interactive advertising design, understand what is the interactive advertising, its development, historical reasons for the formation.Multidisciplinary cross range belongs to the emerging discipline.We previously mentioned in advertising, the industry must be the plane advertisement design professionals, however, with the development of science and technology, the advertising industry from the traditional mode of communication, advertising, radio advertising, television advertising, let people accept change advertisement behavior patterns become active consumers receive, selectively accept advertising, consumer participation, advertising is no longer a advertisement form, has an interactive relationship between consumers and advertising, advertising is bound to the future interactive direction, advertising will be integrated into our lives, and not to disturb our life.The future of advertising will be an experience of the feast.Let the people experience an actual virtual experience and life, the future is inseparable from the interactive advertising.The advertising design, produce interactive advertising the new professional, at present already began to flourish, but the application of the multimedia interactive advertising new also emerge in an endless stream, the author is to summarize the definition, the classification of interactive advertising, characteristics, design process, let people have a a comprehensive understanding of interactive advertising, make use of interactive advertising people better, rather than focusing on technical aspects.This thesis is to start, to the reader, or professionals to fully understand the interactive advertising, the most popular one word, the development of graphic designers later encountered difficulties.Graphic designers, so the designer should be to interaction design direction, interactive and advertising integration is the change in the direction of the advertising industry, with the advent of the digital age, designers should know more multimedia applications, interface design, interaction design.This paper is the lead designers to a future advertising industry direction, it is not advertising design industry...