C-E Translation Strategy Adopted In Xi’an City Image Promotion

With the improvement of China’s overall national strength,China’s international status and influence are getting increased.The proposal of the Belt and Road Initiative has helped open a channel for the development of Xi’an on a global scale and win more opportunities for foreign exchanges between Xi’an and the rest of the world.But in the process of Xi’an city image promotion,quite a few problems have been discovered in the translation of publicity materials,which had a negative impact on the promotion.In order to more effectively promote Xi’an city image to the outside world,this thesis,with the guidance of 5W mode of Communication,discusses the adoption of C-E translation strategy in Xi’an city image promotion.The thesis consists of four parts:Chapter one: introduction.It illustrates the background of the study and its significance;then presents the structure of the thesis.Chapter two: literature review.After city image and C-E translation are defined respectively,Xi’an city image is elaborated.Later,after combing the relevant researches of C-E translation,its characteristics are demonstrated---C-E translation in our country is unidirectional,basically from Chinese to English;it is different from literary translation;and foreigners are the audiences.Chapter three: C-E translation strategy adopted in Xi’an city image promotion.The thesis lists some suggestions on C-E translation strategy for Xi’an city image promotion.In this part,the translation errors are classified;then the factors affecting C-E translation are analyzed.Based on this,the thesis puts forward suggestions on C-E translation strategy adopted in Xi’an city image promotion,which are linguistic strategy,pragmatic strategy,communicative strategy and cultural strategy.Finally,the thesis summarizes the problems found in C-E translation in Xi’an city image promotion,and puts forward concrete and feasible solutions after the statement of the limitation of the thesis,with a view to offering reference for the translation of other similar types.