The Image Design Of Teenagers’ Fasion Brands And The Reasearch Of Promotion Strategy

With the development of Chinese national power and economy, the teenagers of our country begin to link their aesthetic tendency, daily hobby, consumption idea with the development of the developed countries. Some personal street sports are introduced into our country, like hip-hop, skating, parkour and so on. They enrich teenagers’ life and interest teenagers. At the same time, as vanward culture of teenagers’ fashion brands, the street dressing also become popular.The culture of fashion brands have became the important part of teenagers’ culture, it is the inexorable trend of the development of teenagers’ culture. The birth and development of a favorably fashion brands can not only help teenagers speak out their thoughts, express their culture, but also can take fat profit for marketing. So how to improve the development of teenagers’ fashion brands,the image design of fashion brands and the promotion strategy becoming more and more important.Aim at fashion brands’ target audience, this thesis does a research of consumer psychology characteristics and aesthetic tendency. Through compared with lots of fashion brands’ cases, this thesis does a research of internal interpretation and brand positioning of teenagers’ fashion brands, external visual image and expression, the promotion and the promotion strategy of teenagers’ fashion brands. On the base of it, this thesis summarizes the shortage of the image design of teenagers’ fashion brands and the promotion strategy. Today, the fahion brands develops fast, this thesis will do a comprehensive research of teenagers’ fashion brands and the promotion strategy, and discuss the shortage of it.