Interactive Design Research Of Network Animation Advertising In The New Media Context

Under the transmission of the new media,the animation is developed from unidirectionality of the traditional way into interactivity.The birth of interactive animation shows great adaptive capacity and generative capacity in e-commerce and other multi-industries,which causes the extensive concern of the society and academic circles.The reason for that is because of its freedom of information expression,the convenience of media transmission and the plentiful Audio and visual effects,and all of these are the needs of the current new media time.Currently,the researches about the Interaction of network animation advertisement are still in the early stage in China.They are limited on the forms and technologies of interactive animation,and lack of the systematical theory and analysis.This article is making research direction on the Interactive design,and integrating cognitive network animation advertising based on new media theory knowledge.Explore the essential elements of the concept,performance and other aspects of the system elements from goes deep into essence,then build a user oriented interactive framework.To start with the development of online interactive advertising,analysis the factors,spread forms,designs and selling strategies,explore the spread forms,design standards,interactive models.Finally,combining the theoretical knowledge into the process of graduation project practice,it provides more accurate reference significance and theoretical guidance for the interactive animation advertising creation and application research.Hope to enrich the new media business in the field of network animation advertising theoretical research.