Design Practice Of The Individuality Promo Of "The Smiling Hubei University Of Technology"

In recent years,promoting and developing the country through science and this strategy,the scale of the expansion of colleges and universities as well as national enrollment gradually relaxed restrictions,higher education from elite education to mass education,so that more students have the opportunity to enter colleges and universities to learn,making the major Universities increasingly fierce competition.With the "Internet +" in the rapid development,the network has become an important public information platform.Through the network,people can easily access to information,public understanding of university information and evaluation.University information disclosure and transparency,but also to college image shaping and dissemination of proposed new requirements.The arrival of the era of pictures,so that the audience more willing image movie mode,simple and clear understanding of the information Colleges and Universities.New media age make college image clips have more ways to spread and promote the development of university image clip.Through the development status of university and college culture images were analyzed,summarized three levels of material culture university,institutional culture and spiritual culture,and combed the college image movie Easy to read,easy to spread characteristics,summed up the image of Chinese Universities Short development experience performance limitations of style,traditional two-dimensional animation clips and more to the image and sense of form than a single issue,resulting in the low age of style,performance and other issues.On this basis,we extract clips to promote the role of campus image,enhance campus culture personality,campus culture to promote its image and ultimately promote the development of the campus culture.Narrative style,personality manifestation themed campus culture more conducive to the spread and the audience's attention,is supplemented and assisted colleges and universities to promote its propaganda in the mainstream media and forms of communication.Apply theory to their own design work,"windy lake workers" campus image clip practice.From the design orientation,visual performance,video production and promotion of the spread of these four stages to complete the design practice clips,movie finally get the attention of the leaders of the school,and published to the Hubei University admissions official website,sparked student comments and forwarding,and ultimately enhance the visibility of Hubei University of Technology to improve the degree of social concern,promote the development of cultural undertakings universities.