Research On Internet Music Marketing Model

The 21 st century is based on the Internet as the core information age.Under the new economic normal background,the continuous improvement of Internet technology has driven the rapid development of our online music industry.In today's rapid development of the Internet,Internet music marketing to follow the footsteps of the times,their own methods of communication and marketing are constantly evolving,in order to enhance the added value of market competition.With the development and popularization of Internet,online music has become a new music industry.The development of Internet music is in good shape with a promising future.My country has become the largest country in the world for internet users and mobile users in 2014.Due to the single mode of marketing and the limited financing channels,the online music market is more and more competitive.Some online music companies have difficulties in operation and the industry standards are missing.As the market pressure increases,the main business of the music industry should choose the right marketing,innovation marketing strategy,hope to win the eye of consumers,consumers touch the consumer heart,thus stimulating domestic demand in the market to create Employment opportunities,promote the upgrading of industrial structure.The purpose of this study is to innovate and integrate marketing mode from the perspective of music companies to promote the healthy development of China's online music industry.As a new industry,online music shows extraordinary vitality in the development process.It is a general trend to develop online music marketing.If our country's music industry wants to achieve new development results,it needs to apply the latest achievements of modern science and technology and effectively change its own existing Marketing and profit model.The significance of this study is a good guiding significance and practical significance for the innovation of network music marketing model in our country.Aiming at the problems of the music companies,the music products and the music platform appearing in the network music market at present,this paper integrates the marketing mode with the music industry,puts forward the innovation point of the marketing mode under the present condition of the music industry,maintains the network music industry and The legitimate rights and interests of consumers,improve the economic benefits of music companies,and provide a healthy,orderly and good market competition environment for the online music market of our country and the main body of online music businesses according to law.