Research On Application Of Chinese Traditional Twig Pattern In Brand Image Visual System

In recent years,domestic brand visual image design has developed rapidly,and the aesthetic and artistic needs of its design have also been continuously improved.With the continuous development of modern society,people pay more and more attention to traditional culture.Traditional patterns are also widely used in various brand designs.However,traditional patterns also have their limitations in application.Because they are too formalistic,they are more direct extraction and application of elements.The twisted branches pattern is one of the traditional Chinese decorative patterns.It is a very popular form of plant patterns in the Ming Dynasty.It is also a rich and deepening of the vine-shaped curly grass pattern.The twisted branches pattern has flexible and changeable composition forms,colorful and gorgeous colors,and endless auspicious meaning.It is one of the traditional auspicious patterns in my country.It is constantly evolving and changing in the changing times,reflecting strong vitality and adaptability.Through the contemporary design transformation of traditional Chinese tangled branches,it can make up for the limitations of the directly extracted patterns throughout the brand’s visual design.China is one of the largest consumer and producer of jewelry products.Although there are many jewelry brands in China,in the jewelry consumer market,the high brand value is almost foreign brands.Jewelry enterprises are changing from cost and quality competition to brand competition.Smart flowers and plants are one of the most common elements in jewelry design,like copying natural "plant jewelry ",which is also the combination of twigs and jewelry.Jewelry itself also has a sense of heritage,history,so the choice of jewelry brand to carry the research practice.This paper focuses on shaping the jewelry brand image with the characteristics of Chinese traditional twig pattern,studies the methods and principles of effectively shaping the visual image of traditional pattern jewelry brand,and improves the competitiveness of the brand.