Research On Brand Shaping Of Local Government

In twenty-first Century, with the impact of globalization on the industry continued to deepen, the competition in the field of commercial directed to the brand construction, the brand idea of performance management, mainly the government brand the focus of attention all over the world, and has become the core of brand building. Globalization is making the government become a myriad of enterprise, is also facing the competition of global market test, only the good governance of the government in the market environment, to be able to continue to develop. The local government as the main body of the local government of brand building, in the modern market competition and the globalization of the market the concept of governance, only fully understand the connotation of the brand can have important competitive force. The construction of the local government to local brand is the potential resources into a driving force for development, improve the function of the government in stimulating local economic development and at the same time, provides a good condition for the globalization of the market environment, China has the characteristics of local resources for the shaping of local governments in China brand, so the brand will be the rapid development of the local government.The local government is a comprehensive brand reflects the image of the government, the main rights and obligations of the government, so the government must provide personalized for the vast number of consumers of public products and personalized service, this can enhance the image of the government in the hearts of the people, to establish prestige. At the present stage our country many local governments are trying to implement the brand strategy, individual local governments has been to create a brand with its own characteristics, but there are also many problems, such as local government lack of brand consciousness,strategy of rare, citizens lack the identity of the brand. Aiming at the main problems of China's local government in the process of brand building, China's local governments in the brand recognition, brand architecture, brand communication, brand management organization and system, brand culture wait for a respect to increase investment, in-depth excavation of the functions of local government, so as to promote the healthy development of local brands.