Analysis On The Function Of Local Government In The Brand Building Of Agricultural Products

The development of brand has become a trend of commodity development at this stage,and the brand building of agricultural products is imperative.For the underdeveloped areas of Zhejiang province,the brand construction of agricultural products is an important measure to increase farmers' income,promote rural construction and realize the development of agricultural modernization,and can also solve the "three rural problems" in a smooth way.In the process of building the brand of agricultural products,the local government can fulfill the functions of the government and bear its main responsibility,which is of great significance to the protection and promotion of the brand,and it is also the key factor for the success or failure of the brand construction of agricultural products.Based on the related concepts and theories of agricultural products brand and government functions,this paper analyzes the theoretical basis of government functions in the brand building of agricultural products.By means of literature analysis,this paper summarizes the current situation and problems of agricultural product brand construction in underdeveloped areas in Zhejiang Province,analyzes the causes of its influence,and then analyzes the typical cases of "Lishui shan geng" by case analysis method,and the experience of building agricultural products brand by local governments in foreign countries,and is not good for Zhejiang province.The local government in developed areas has put forward some suggestions and references on how to play its role in the construction of agricultural products brand.It provides a theoretical basis for the construction of local government's agricultural products.