Research The Strategys Of Marx's Popularization Under The Background Of "Micro Media"

The Marx doctrine popular embodies the essential attribute and inherent requirements of the Marx doctrine, is the development of Marx theory, to improve Marx's identity, promote socialist national soft power, to achieve "the inevitable requirement Chinese dream". In today's society, micro-blog, WeChat, micro film, micro novel, micro station and other small and micro media have to rise, the trend of rapid development and become a community of an important carrier of information transmission and interaction, which brought a boom all the people involved, the society also fueling popular, enter "micro media" era. The popularization of the Marx doctrine in "micro media" background, ushered in the good opportunities to promote, is also facing the challenge. How to draw on the advantages and avoid disadvantages, scientifically and effectively with the help of "micro media propaganda and popularization of the Marx doctrine", is an important subject in front of us.This article synthesis has utilized research techniques and so on literature research, real diagnosis analysis, quantitative analysis, qualitative analysis.In the model existing research results foundation, summarized the Marxism popularity to propose the background as well as in China's development course.The research believed that, the Marxism popularity is refers to the Marxism to develop into the broad masses to be able to understand, grasping, the utilization ideology process, as well as in this foundation unceasingly rich and perfect effect.Advances the Marxism popularity to be advantageous in develops the Marxism theory, is advantageous in enhances the Marxism approval, is advantageous in the promotion socialist countries soft strength, is advantageous in the realization national revival “the Chinese dream”.Research thinks, "micro media" refers to the universal, independent of the communicators, electronic, relying on the modernization of micro mobile terminal and social software, new media in general to specific individuals or most of the fast spread of various specific micro short information. "Micro media" the propagation characteristics of the spread of the main mode of transmission of universality, interactivity, instantaneity, the propagation velocity of the dissemination of the contents of the diversity. The effects of these characteristics, expand the Marx doctrine, the Marx doctrine of propagation path, improve communication efficiency, enhance the authority of Marx's communication effect, easy to weaken the Marx doctrine. But at the same time, but also easy to weaken the authority of the Marx doctrine, the Marx doctrine to reduce the seriousness of the impact of the Marx doctrine, easy to spread the advantages of the original. Combined with the analysis of the opportunities and challenges, and puts forward some concrete strategies: the authoritative information for the lead, to ensure the accuracy of Marx's communication; media convergence as a means of effective use of a variety of the Marx doctrine, the propagation path; in order to guide the specification as the starting point, to create a good environment for the Marx doctrine; the masses as the fundamental, to enhance the Marx doctrine of publicity the popularity of the effectiveness. This paper is to explore the new situation of popularization of the Marx doctrine, and provide some reference for the further study of the popularization of the Marx doctrine theory and practice.