| Internet financial as a new financial model, presents the fast development in our country in recent years. It not only play a huge role to the national economic life, but also put great convenience for People's Daily life. Internet financial is, as it were, the Gospel of the financial industry in our country, it forces the traditional financial institutions break through itself, advancing with The Times; It makes financial services more efficient, convenient and comprehensive. It greatly shortened the time of financial services, it makes people's quality of life better and better. At the same time, we also should see, a large number of network lenders collapse, rolingl in the run is also a lot; Lag of legislation, regulation of fuzzy; The Internet itself is not safe hidden trouble,and so on, all of which greatly infringed upon the legitimate rights and interests of Internet financial consumer, the protection of their legitimate rights and interests has become imminent.In this paper, we start from the overview of the Internet financial, summ up the development of the Internet financial status, comprehensive at present in the Internet in China is pointed out the financial consumers' rights and interests protection problems, traced back, from multiple perspectives carefully analyzed the cause of the Internet financial consumer rights and interests are violated, on the basis of using the experience of extraterritorial advanced protection,proposed suits our country's Internet financial measures for perfecting the protection of the rights and interests of consumers. The perfect measures,including legislation not only, still include regulation; Not only requires the network operator to be honest and trustworthy, it also requires financial consumers to improve financial quality of the self. So a full range of perfect measures, can we truly protect the legitimate rights and interests of Internet financial consumer, can really promote the long-term development of the Internet financial. |
PDF Full Text Request