| E-commerce is a new trade way witch combined with electronic technology and traditional business.The vigorous development of e-commerce not only promote the prosperity of the economy,but also bring the personal information of consumers by improper collection, use and dispose of the security risks.Therefore, how to protect consumers’ personal information in the electronic commerce became a new subject in the legal research.At present, our country to protect consumers’ personal information in the electronic commerce legal system is not consummate,the lack of targeted consumer in e-commerce of personal information protection,failed to pay attention to the particularity of consumer personal information in e-commerce.Most cases the holder to use privacy protection mechanisms to maintain their rights indirectly.Led to the mess of law enforcement and the weak results.In this paper, in the perspective of consumer personal information protection in e-commerce,first of all to consumers personal information in e-commerce defined as theoretical foundation,and clarify in e-commerce consumers personal information legal protection system of the basic concepts and legal relationship.Secondly summing up refining in e-commerce consumers, the necessity of legal protection of personal information and theoretical basis,and profound analysis of consumer personal information protection in China’s e-commerce legislation situation and defects.The last reference to European and American countries in the legislative value, legislation mode and regulation mode,Put forward to build and perfect the accords with the situation of our country electronic commerce in consumer personal information protection legal system suggestion. |