The Anti-monopoly Law Regulations Of Excessive Pricing In Two-sided Markets

Excessive pricing behavior of platform has been widely exists in the economic life, but for such a high price should be how to regulate,there has no systematic theoretical response in the anti-monopoly law. Although the characteristics of the platform operator have made the traditional anti-monopoly theory can not fully applicable in the two-sided markets, they have brought many unprecedented challenges and obstacles, the authors believes that there are some fundamental things still won't change. What we need to do is gradually appling the basic theory of two-sided markets to the process of traditional antitrust analysis.Besides the foreword and the conelusion,this thesis is divided into five chapters.The first chapter introduces the theory of two-sided market and the excessive pricing of platform operators involved. And presented that the economic characteristics of platform operators mainly includes non-neutral pricing structure, inter-group network externalities, contracts control and so on,these characteristics have affected the analysis of the anti-monopoly law in the two-sided markets.The second chapter is the statements of the necessity on the thesis. From the theory, there a consensus between Economics and antitrust law is that the the antitrust law regulations of excessive pricing to maintain a healthy and orderly market development is vital for two-sided markets. For all practical purposes, electronic business platform of service charges, bank card organization of interchange fees, Telecom Yellow Pages advertising, mobile terminal rates are typical cases of excessive pricing in two-sided markets.The third chapter of this paper is to discuss the practical dilemma during in the antitrust law regulations of excessive pricing in two-sided markets. It mainly includes the definition of relevant market in two-sided markets, the definition of the market dominant position and the behaviors of abusing market dominant position.The fourth chapter of the main contents of this paper is to explore new ideas of regulating excessive pricing in two-sided markets. At first, we can weaken the definition of the relevant market and then More consideration to other market factors rather than price factors in the definition of the market dominant position. The last, finding a scientific way to reasonably define the high price of a platform is vital to defining the behaviors of abusing market dominant position.The fifth part of this paper is to discuss two-sided markets for regulating of excessive pricing problems and countermeasures in our country. The author puts forward his own innovation proposals in this part.The conclusion of this article makes a summary of this thesis and restates its main points. and point out that the regulations of excessive pricing is a very complex issue in two-sided markets,, it needs continuous research, looking for more effective measures, and to establish a legal society.