The Construction And Remolding Of Jiao Yulu's Spiritual Collective Memory

Jiao spirit is an important theme to carry out the Party's mass line educational activities and strengthen the Party's style honesty building.To research Jiao spirit with the collective memory theory,not only expands the research object of collective memory,but also adapts to the new trend of CPC'S history research,provides a new perspective in the Research of the history of CPC.What's more,it is an important measure to strengthen ruling legitimacy construction with deepening ruling legitimacy research of political science issue.As most authoritative,comprehensive daily newspaper with the largest circulation in China,"People's Daily" is the most representative of the national political discourse.Firstly,the topic begins with the introduction of "people's Daily"(1966-2014 years)reported for cases,and investigates the three construction process about the collective memory of Jiao's spirit in national discourse by the method of frequency analysis and discourse analysis: from emphasis on the revolutionary spirit of brave difficulties,to the good style of hard struggle,and then to the public servant feelings of integrity law-abiding.It explores the effect of political power in the three construction,and then analyzes the spirit guidance of Jiao's spirit collective memory for each era of social development with the background.Secondly,through carrying on the literature material and questionnaire,from a macro point of view,this top analysis some inadequate of collective memory construction process,such as the insufficient of public participation,confusion of collective memory and weakening of collective identity,which is caused by the traditional political culture,consumerism value view,the Internet and other factors.Finally,in view of the above problems,this topic proposes some remolding path of Jiao's spirit collective memory: to expand the people's involving in the remodeling of Jiao's spirit collective memory through the cultivation of citizen consciousness,improve their social participation and capacity,smooth the social participation channels;to strengthen integration between Jiao Yulu spirit and modern elements,and then promote the secularization of communication content,the individual of communication target,the dissemination of communication manner;to give full play to memory medium,take a correct view of the network media,and strengthen the value of memorial ceremony,film and television works,marking buildings and other traditional media in the remodeling process of Jiao's spirit collective memory.