The Research On Anti-monopoly Law Applying For 4S Car Sales In China

Along with the rapid development of China and the continuous improvement of people's living standard,automobile has become a very important part of modern life.At present,China's auto industry competition is fierce than ever.In order to expand market share,increase brand awareness,car manufacturers are going to focus on automobile marketing simultaneously.Since the 4S mode entered our country in1990 s,it has the development which progresses by leaps and bounds.With4 s mode,vehicle sales and spare parts has become the main form of automobile marketing in China.On the contrary,traditional marketing mode has been vanished in car marketing.As a result,in 2005,the Ministry of Commerce of People's R epublic of China,the National Development and Reform Commission and the State Administration for Industry and Commerce jointly issued the Automobile Brand Sales Management provisions(hereinafter referred to as the "Provisions")"Provisions" is intended to promote and perfect the advanced marketing mode of automobile distribution and to further promote and standardize the market for automobile marketing based on brand.However,nothing lasts forever,unexpected situations also appear in succession.Former laws and regulationshas not been able to solve the problems now.Especially,some schol ars appeal to modify or even abolish the "Provisions".As far as I'm concern,it is necessary to stand in the perspective of the anti-monopoly law of People's Republic of China to have a further study of monopoly actions in 4s marketing mode.Researching monopoly actions which has already seriously damaged the interests of the con sumers.By comparing Europe and U.S legislative example of auto marketing industry.Finally,I want to put forward my own proposals not only in the scope of legislation but also policy.