A Study On The Problems And Innovative Countermeasures Of Social Management Under The Network Public Opinions

The research background of this paper is based on the analysis of typical cases such as "Outrageous price of shrimp" during the National Day of 2015, "Outrageous price of fish" event during the Spring Festival in 2016. These events are sensational network hot spots during the important holidays, not only to the social governance has brought a huge negative impact, but also seriously damaged the profile of the local city and the credibility of the government. But it is undeniable that, through the timely and effective disposal of these events, although the lesson is extremely heavy, also it could fatherly regulate the market order, strengthen market supervision, arouse people's understanding of the network public opinion, enhance public service awareness and service ability, and then improve the level of social governance. By analyzing these events, it is evidenced that the network public opinion had been playing an important role in the process of adding fuel to the flames.This thesis aims at changing the understanding of the network public opinion under the past control ideology, and focuses on how to use the network public opinion to innovate the social governance. The literature at home and abroad shows its novel perspective, implying its an important theoretical and practical significance simultaneously. In the demonstration process, the thesis mainly explores quantitative analysis, literature research, questionnaire survey and other research methods of public management, based on Holzer's "three-dimensional structure" model and Saaty's Analytic Hierarchy Process to determine the technical route. The innovation lies in three aspects:theoretical innovation, practical innovation and presentation innovation.The thesis begins with a systematically classification of the related knowledge, including the connotation of social governance, influencing factors and the definitions and its basic characteristics of network public opinion, to help the audience in better understanding the network of public opinion and social governance, so as to lay the foundation for the in-depth study. Then, the author takes "the facts" as the principle, first of all, to made a brief introduction about " Outrageous price of shrimp " and " Outrageous price of fish", and then to address public opinion analysis by the angles with event behavior online and the direction of public opinion, in order to restore the site as much as possible, and to made a comparison of responses under different scenarios before and after network public opinion, small and big network public opinion, and to give audiences with the most intuitive feelings. Through comparative study, constructs a forward curve relationship model between "public opinion attention and disposal response" and the model of fuzzy function relation between "social governance and network public opinion". The construction of these models can more clearly understand the relationship between social governance and network public opinion in theory, and provide logical thinking for the study of social governance in dealing with the problem of network public opinion and leveraging the network of public opinion to innovate social governance.This paper argues that the network public opinion on social governance has is a double-edged sword effect, meaning that it has two positive and negative aspects of the role, on the one hand, it helps to understand the demands of the people's livelihood, regulate market order, strengthen government trust, expand cooperation and effective governance, on the other hand, it will be all non crisis, social stability and unity befog the minds of the people. Through the analysis of the case, it is known that there are still a lot of misunderstanding in the public sector and its staff to deal with the network public opinion, and there are still some problems in the use of network public opinion to carry out social work, including the concept of lag, lack of knowledge; ideological indifference, lack of talents, improper action; mechanism of short circuit etc. However, precisely because of cognitive deficiencies and institutional mechanisms are not perfect, and many small things may eventually become a big deal out of control, very detrimental to the reality of social governance. Based on the model of theoretical relationship, this paper based on in-depth research and system thinking, from the perspective of "the quality of public servants", "culture of netizens", "public opinion coping methods", "working mechanism" and "public opinion data" Variable point of view, try to put forward some leveraging the network of public opinion and innovative social governance countermeasures and suggestions.