YAOI-culture Communication Behavior Research In Social Media Environment

YAOI represents the theme of " homoerotic relationships between boys or men ". YAOI-culture is the culture which is refers to the "boys' love" as the core and spawned by a series of Stories, pictures, videos or other. Since the early 1990s by the Japanese to enter the Chinese mainland, YAOI-culture has been more than 20 years. YAOI-culture relying on the platform of the Internet after the beginning, development, maturity,heyday in four stages. now, YAOI-culture has become the one of the popular trend in young group.This article will put YAOI-culture under the Internet environment, from the perspective of communication behavior, talk about the current situation and audience behavior of YAOI-culture through Network questionnaire, Case interview and other methods. Then. this study is on the basis of the objective to analysis the communication effect of YAOI-culture. Eventually, I will to explore the developing direction and countermeasures of YAOI-culture.During the study, I got the following conclusions:First of all, the Internet has become a stronghold of YAOI-culture, including Bilibili danmaku video network, baidu post bar, NetEase blog LOFTER, sina weibo,those are become the main platform of participants communication of YAOI-culture.Post, comment, thumb up, recommend, creation, network consumption those behavior are become the main way of participants communicate with each other;Second, in the process of YAOI-culture communication, the social media properties, anonymity, and the extent of use of media are positively correlated, that is, the stronger the sociability, the higher the anonymity, the higher the degree of use of the media;Third, according to the frequency of contact and the difference of the behavior, the cultural participants will be divided into four groups:YAOI-culture general audience. YAOI-culture amateur, YAOI-culture fans, cultural core fans. Between different groups, the behavior and motivation are different; Fourth, as a kind of subculture, cultural diversity and conflict result to the communication effect is multifaceted. On the one hand, YAOI-culture changed the public, especially the young group's attitude on the gay community, some excellent works accords with the mainstream social values, and play an important role in public education. On the other hand, YAOI-culture promote the "homosexual relationship" and erotic content will induce minor groups early sexual maturity, sexual offenses, sexual orientation and even have cognitive confusion.Finally, based on the overall research, I think that Chinese mainland shall be appropriately relax restriction on the spread of YAOI-culture, through the spread of the outstanding works about YAOI-culture, reduce the public unnecessary misunderstanding to the YAOI-culture and reference groups.