Research On Improving The Influence Of Shanxi Red Culture By Using New Media

Culture is the carrier of spirit and spirit is the soul of a nation.Calendar Shi Jian,it is not difficult to find that the rise of a country or nation,the revitalization of the country or the national culture is often the rise and revitalization of the pilot and support.Shanxi is one of the important birthplace of the Chinese nation,is a famous old revolutionary base areas,is also an important gathering of red cultural resources,has a glorious revolutionary tradition and the bright red culture,the birth of a spirit,the spirit of Lvliang Taihang Dazhai spirit,Youyu spirit and other valuable spiritual wealth and advanced models.Shanxi red culture is not only an important chapter of the national red culture,but also a wonderful Chinese traditional culture,but also an important content of the socialist core values.At present,China Communist Party led the people in revolution,construction and Reform in the process of culture and eclectic atall times and in all countries the formation and development of the red cultural resources,has become Chinese people inherit and carry forward the advanced culture,to cultivate and promote the national spirit,the effective carrier of the education of patriotism and revolutionary tradition of.Promote red culture has been consolidating the ruling status of the party political project;carry forward the national spirit,strengthen ideological and moral construction of cultural projects;promote the old revolutionary base areas of economic and social development,the realization of Shanxi cultural province construction engineering economy.In the new historical conditions,how to use the new media means to inherit and carry forward the glorious revolutionary tradition;explored and creative as display,experience and feeling of red culture;red color culture carrier and further enrich the rich,Taihang spirit,Lvliang spirit,highlighting the spirit of Youyu,has become an important challenge to inherit and carry forward the red culture is facing.In theory,Shanxi red culture resources as the research object,the implementation of Shanxi red culture types,briefly reviews the status quo of the new media era,Shanxi red culture has made the investigation and research,the existing problems and causes a detailed analysis,combined with the actual situation.The new period,Shanxi how to use the new media means to enhance the red culturalinfluence,put forward specific measures and recommendations.This paper mainly consists of six parts: the first chapter is the introduction,mainly on the research background,research purpose,research significance,research status,research contents and innovations for a brief overview of the concept;the second chapter in the article referred to the culture,red culture,new media,cultural soft power etc.standard,clarify.The third chapter describes the development process of Shanxi red culture,including mining substance and spirit connotation,advanced character stories,cultural products,rich resources of Shanxi red culture,grasp the development status quo of Shanxi red culture,determine the influence of Shanxi red culture at home and abroad,on this basis,the main characteristics of Shanxi red the culture is summarized,in order to fully grasp the development process,Shanxi red culture of the basic situation and main features.The fourth chapter is through the network,collect a large number of books and newspapers,understand the specific audience needs and ideas,to personally experience the audience's way of thinking and other channels to analysis the problems and reasons of Shanxi red culture communication situation,the existence of the new media era.The fifth chapter is based on the previous chapter Jie,condensed out of the era of new media to enhance the soft power of Shanxi red culture should adhere to severalprinciples,and puts forward specific measures and enhance the soft power of Shanxi red culture policy suggestions of new media era.The sixth part is the conclusion,once again stressed the full excavation of Shanxi red culture of the times,enhance the soft power of Shanxi red culture is shaping the beautiful image of Shanxi,the inevitable requirement to achieve the revitalization of the rise.In the dissemination process of Shanxi red culture,need more rational use of new media means,with the main channel of the new media and the diversity of extensive publicity of Shanxi red culture,promote the rapid dissemination of red culture and try to practice in.This paper uses literature,investigation method,qualitative research method,action research method,comparative method,communication situation,problems,reasons for Shanxi red culture conducted in-depth analysis,compared with the previous research results,this article selected several typical regional red culture as the study the object and the communication status of the field research,get a lot of important information on the one hand,and the main function of red culture is summarized,at the same time,Shanxi in the new media era how to enhance the soft power of the red cultural put forward policy recommendations and specific measures,which has certain innovation.Through the research,this paper draws the following conclusions.In the new media era,the inheritance anddevelopment of Shanxi red culture,we should do: first,must establish the initiative and consciousness of the red culture,improve the people of Shanxi red cultural identity;secondly,to cultivate objective communication consciousness,improve the attractiveness of the red culture through various means of communication;thirdly,we should strengthen the investment the capital and technology of Shanxi red culture communication process;in addition,should adopt diversified means of communication,improve the Shanxi red culture communication model;finally,is to further improve the government to participate in efforts to develop and improve the new media dissemination of red culture related laws and regulations.