A Discourse Analysis Of The Chinese Dream As The National Narrative

Xi Jinping,the General Secretary,promoted the complete description of the concept of "Chinese dream" on Nov.19 th,2012,which causes high attention at home and abroad.As the governing idea of the new collective leadership and an official political discourse expression during the China's transition period,the presence of Chinese dream is inevitable with rich political connotation.However,as the national narrative,Chinese dream,also must face interpretation and definitions as the folk discourse and of the other words in the process of construction and communication.Only by connecting the national emotion to become a common national memory,can the widely identity of the Chinese nation really be inspired.At the same time,the Chinese dream,is taken as the American dream,European dream regional dream or the secondary concept,corresponding to national dream.With the revival of Chinese nation,the process of meaning reconstruction such as national image reshaping also may be interpreted and identified as the other words could to be initiative in the increasingly discourse competition.Under the background of empowerment subversion of discourse pattern,discourse expression strategy includes emphasizing the combination of political discourse and folk discourse,especially reflecting the reality concern of the mass on the basis of fully excavating traditional culture.Focus on the expression and construction of the concept of "the Chinese dream” as folk discourse to enrich its identity among the people in order to build imagined community and to promote integrate social development.In this thesis,the framework for research is the basic theories of discourse analysis.It studies the discourse connotation of the serial public service ads with the theme of Chinese dream.Influenced by postmodernism,the discourse space of individual media owns the characteristics of empowerment,de-centration and disenchantment.The discourse construction and diversion is the necessary and important.Meanwhile,according to text analysis of the serial public service ads with the theme of Chinese dream,the author find that these ads are simplifying,repeated,scattered and alienated,but they are transformed from the serious political concept to the vivid expression which dilute political color and can resonate and identify the people,presenting a required diversion as the national narrative and political discourse.