The Interaction Between Goverment And Media In Crisis Communication

Crisis communication is an important subject in the field of modern public management and administration.Among it,the interaction between government and the media is the focus of this article.In terms of the theoretical basis,since the reform and opening up,with the gradual deepening of the political system reform and social transformation,our government has gradually learned and accepted some scientific management concepts such as the multi-governance,crisis communication and information control etc.,and its relationship with the media has gradually transformed from the "manager"--“the managed” to the "partner"---"peer" type.As for the basic model,on the basis of critically using and learning the interaction mode of western "official media",our government at all levels is constantly making summaries and improving in the practice of crisis management.This article will put the "public" into the analysis perspective,with a view to building the compound model composed of three elements: subject,object and environment,which may function as a reference for government to explore the scientific interaction model.In terms of system construction,in addition to the general legal system construction,this article also proposes to establish a powerful organizational leadership system and form a set of efficient and smooth working mechanism.This article,based on the current situation of crisis communication,combining specific cases in various regions in recent years,analyzes in detail the deficiency and weaknesses of government and media in their interaction.And on this basis,this article,from the perspective of government,focusing on the key issue---"how can the government deal with the media in crisis communication," synthesizing psychology and communication theories,puts forward ten strategies: time efficiency,media integration,hierarchical communication,information source control,agenda setting,skillful signature using,metaphor,story guide,simultaneous resonance and carrot-and-stick policy.In effect evaluation,this article points out the huge gap between China and western developed countries,and summarizes the major problems such as the uncertainty of the evaluation goal,the irregularity of the evaluation process,the imperfect index system and the singleness of the assessment subject etc..Therefore,this article proposes to consider the whole course of crisis communication,distinguish the three stages: emergency reaction,information delivery and public opinion catalysis,and establish a comprehensive index system respectively.As to the assessment process,this article,based on the "target-result" model,proposes to focus on plan formulation,goal achievement and implementation process etc..In principle,we should focus on the combination of self-assessment and others' assessment,the combination of subjective and objective assessment and the combination of overall and individual assessment.