Local Government Crisis Communication Mode

Crisis communication is the basic means of crisis management, it runs through the whole process of crisis management , it has the functions of crisis forewarn, and so on policy-making assistance, conformity resources, crisis monitoring as well as crisis repair, and it plays an important role throughout the crisis management. The effective crisis communicates must follow certain communication principle, develops the different stage at the crisis to adopt the corresponding communication strategy. It should display fully the bridge role of media between the government and social populace in public crisis handling, Communicates the channel unimpededly for the interior and exterior, longitudinal and crosswise of government, and avoids information unbalanced phenomenon for crisis dissemination.In recent years, along with the unceasing development of crisis management practice for our country' s all levels of Governments, the crisis communication question already becomes the primary factor that restricting promotion of government' s crisis management ability. In many domestic public crisis events of recent years, local authorities all have exposed serious insufficiency in crisis communication during emergency handling , thus caused the crisis forecast malfunction, the situation out of control, the influence intensified, and cause the nonessential losses. Overall, the crisis communication response slowly, the channel of crisis communication impeded, the public right to know lacks , and the society participates lose, etc. all these questions are existence for our country' s local authority on crisis communications at present. And the reason is that realize of crisis public relations is lack, the effective communication mechanism is lack, the communication system safeguard is lack, as well as lacks of the supervision of public opinion and the restriction.This article model developed country' s successful experience in public crisis communications , propose five basic ways to Consummate crisis communications for our local authority , through the comparison research to domestic and foreign' s public crisis management, especially the key real diagnosis analysis to supplying water event of Wuxi local government.