Case Analysis Of He Zhong You Nian Retirement Community

At present,China is the world’s most populous country,but also the elderly population development rate of one of the fastest countries.According to the statistics of 2015,China’s elderly population aged 60 and above reached 222 million,accounting for 16.15% of the total population.It is estimated that by 2020,the aging population will reach 248 million,the proportion of aging will reach 17.17%,and other aging countries Compared with the aging problem in China is not long,but in the per capita life expectancy and the implementation of the relevant policies under the dual effects of "silver wave" trend intensified,and for a long period of time to maintain a high level of aging The problem has become an urgent problem to be solved in our country.At the same time,the elderly consumption structure also changes with the aging continue to deepen,is showing a huge pension market.In recent years,the Government continued to introduce relevant policies to enhance the quality of service of the elderly and encourage private capital to enter the pension market,with the advantages of insurance institutions have influxed and play an important role.He zhong You nian retirement community is the first open to the outside world by the insurance company to invest in the establishment of a "continuous care retirement community"(CCRC is the Continuing Care Retirement Community),its construction background,operation mode,market positioning and so on is very strong,and it is a kind of "continuous care retirement community" established by the insurance company.Sexuality and representation.Based on the analysis of the general situation,this paper analyzes the situation and puts forward the corresponding countermeasures and suggestions,hoping to promote the common age of the old age model in the country.The sustainable development of some reference.The research content of this paper mainly includes five parts,the first part is the introduction,introduces the research background and the research significance,the research content,the research method and the innovation of the article;the second part is the general situation of the senior citizens.Including the brief introduction of Hezhong Life,the introduction of the common age of the old age community and the insurance products with the retirement community docking of the three parts;the third part of the joint youth community SWOT analysis.Including the internal advantages and disadvantages analysis and external opportunities and threats analysis;the fourth part is in the third part of the SWOT analysis based on the proposed strategy;the fifth part is the conclusion of this paper.