Research On The Construction Of Mainstream Ideology In China In We-Media Era

With the Internet popularization and development,we media,represented by weibo,We Chat gradually enter into the life of the general public in our country,We media opens up a new era of Internet life.We media,the emergence of fundamentally subvert the traditional media of information propagation mode,from the media,the subject of extensive dissemination way,the contents of arbitrary,the diversity of spread to China's mainstream ideology and construction to bring new situations and new problems,especially the emerging from the media to the mainstream voice communication,the influence of network public opinion field deserves in-depth research.Paper on the basis of carefully read frontier theory results at home and abroad,to the media and the socialist mainstream ideology of a clear definition of the concept and characteristics,analysis of the characteristics and focus on the media elements for the systematic of the media division,summarize combed the marxist classical writers and people in different historical periods of the communist party of China about important expression of ideological theory.Since the eighteenth congress,general secretary of xi jinping stressed several times to grasp the importance of Internet voice,create a good network public opinion atmosphere,under the guidance of new thinking new ideas from media platform mainstream ideology construction in China has made a preliminary development.On the one hand,the reality of the social mainstream ideology sole,extending to the media space,diversification and innovative ideology dissemination way and the multi-dimensional words platform,on the other hand,we media age created a new situation for the mainstream ideology construction and expand the new way,develop a new consciousness of ordinary users since the media.All of these we media age the construction of the mainstream ideology created a favorable environment.Although the media platform mainstream ideology construction has obtained the certain result,but based on the weakness of the media itself,and imperfect regulatory reasons,in the face of foreign technology monopoly,language level,the impact of the diversified trend and domestic network noise,the threat of mainstream ideology also can appear the power failure of consensus guidance,in the media platform "aphasia","lost" wait for a phenomenon,active adaptive mainstream ideology and public opinion control.We media age the mainstream ideology of the construction of the transmission dependi ng on the carrier,spread ideas,discourse pattern all has obvious difference with traditional media,thus to enhance the influence of the mainstream ideology in the media platform a nd charisma,not only should draw lessons from the mainstream ideology of the construction of the traditional way,method,and according to the characteristics of the media platfor m to select the suitable construction path.